New Zealand is home to a tonne of great steak. But Smith & McKenzie goes beyond the kitchen, and is known for its genuine dedication to the community.
Having being recognised as a finalist in the 2023 NZ Hospitality Awards for Excellence, it’s also clear they're doing something right.
But even the best establishments need a fresh coat of paint every now and then, so Smith & McKenzie asked us to give them a hand.
Services Provided
Branding | Web Design | Web Development | CMS collections | SEO | User Mapping | UX/UI Design | Market Analysis
About the Project
We’ve helped Smith & McKenzie with their rebrand and also by designing and developing a fresh new website.
We wanted to amplify the qualities that make Smith & McKenzie unique. From its commitment to cuisine, to its community-driven atmosphere, our approach was to craft a brand that was both classic and contemporary. We based the brand off of a friendly, down-to-earth whiskey bar with a modern, crisp colour palette.
When it came to the website, our goal was to build something that was clean and dynamic. This resulted in a site that invites users to explore, book, and most importantly, experience just how serious Smith & Mckenzie is about steak.
Smith & McKenzie’s refreshed brand and digital presence is a toast to its bright future. Cheers to many more awards and delicious steaks ahead.
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