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RH3 Football Academy

Founded by former All Whites Coach Ricki Herbert, the RH3 Football Academy is dedicated to developing the next generation of New Zealand footballers.

With a belief in affordable, quality coaching, the academy has been shaping skilled players and exceptional individuals since 2014. It offers an extensive range of programmes, including overseas tours, partnerships with elite clubs, and even a residential facility for aspiring footballers.

Having inspired a generation of footballers for his exploits at the elite level, Ricki's mission is to now build the beautiful game in New Zealand from the ground up by fostering youth football.

Services Provided

Branding | Web Design | Web Development | CMS collections | SEO | Copywriting | User Mapping | UX/UI Design | eCommerce Integration | CSS Coding | Market Analysis

About the Project

The RH3 Academy approached us with a vision to modernise their online presence and to align their website with their progressive approach to developing football in New Zealand.

We wanted the new website to reflect the academy's brand and vision, along with meeting their goal of increasing player registrations.

We began by getting deep into the market to understand the competitive landscape and identify trends relevant to the academy. Based on our findings, we developed a thorough user-flow and plan for key pages. The website was then developed, coded and optimised for mobile responsiveness.

The outcome? A dynamic site showcasing the academy's programmes, coaching philosophy, and successes, along with making it easier for players to register for upcoming events and programmes.

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